Sponsorship deal results in a Tough partnership

The Bosch ‘Electro-Shock Therapy’ obstacle will be one of the challenges faced by participants throughout 2015
The Bosch ‘Electro-Shock Therapy’ obstacle will be one of the challenges faced by participants throughout 2015
The Bosch ‘Electro-Shock Therapy’ obstacle will be one of the challenges faced by participants throughout 2015
The Bosch ‘Electro-Shock Therapy’ obstacle will be one of the challenges faced by participants throughout 2015

Bosch Professional is sponsoring the Tough Mudder 2015 UK series, in a partnership the power tools brand says brings together the toughest events in the country with some of the most durable power tools in the world.

Two million people have participated in Tough Mudder events worldwide, taking on mud, ice, electricity and even fire in a test of endurance lasting between 10-12 miles.

Steve Hillier, marketing director for Bosch Professional Power Tools, said: “We’re very excited to be sponsoring the Tough Mudder series. Tough Mudder is the ultimate event for people to challenge themselves and we want to help them. The great thing about the series is that anyone of any size, any shape, any age can join in, the only criteria is they really want to discover new levels of courage, endurance, sense of humour and above all, camaraderie. It’s about people helping people and for us at Bosch we totally identify with those values.”

In addition to sponsoring the Tough Mudder events, Bosch Professional Power Tools is supplying the tools necessary to construct more than 20 obstacles that feature on the course, including Bosch’s super-charged ‘Electro-Shock Therapy’.

John Fidoe, vice president of marketing, international at Tough Mudder, said: “We couldn’t ask for a better fit as a sponsor than Bosch Professional; not only is it a great company that totally shares our vision but, as we only have a limited window in which to build the entire course from scratch, the tools our crew use must be ready to cope with pretty much everything and anything right out of the box.”

The Tough Mudder events will take place on the following date:

• August 1 & 2 – Yorkshire (Skipton)
• August 22 & 23 – South-West (Cirencester,Glos)
• September 12 & 13 – North-West (Cholmondeley Malpas Cheshire)
• September 26 & 27 – London South (Winchester, Hants)

www.bosch.com

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