Eurocell opens Wembley branch in start of growth strategy

Eurocell Wembley
Eurocell Wembley

Eurocell has opened the doors to a new branch and trade counter in Wembley, which marks the start of its new five-year growth strategy.

Eurocell Wembley is part of a network of more than 210 from the home improvement specialist in the UK, with a further nine branches expected to open in 2024.

Inside Eurocell Wembley, visitors will discover a vast array of PVC-U products, available for immediate collection. It will also offer everything from fascia boards, soffit boards, guttering, and cladding to conservatory roofs, solid conservatory roofs, Skypod lantern roofs and a complete range of silicones and sealants, fixings, and tools.

Speaking on the growth of its network, Darren Waters, CEO of Eurocell, said: “Eurocell Wembley marks the beginning of the next phase of expansion for our branch network, as we look to locations where we are not currently represented. 

“Our branches have been servicing the trade since 1995, and our national reputation for product and service excellence is now second to none. We have a great proposition that we are looking forward to rolling out further, to service the growing needs of trade professionals with quality products from the UK’s number one brand. 

“The Wembley branch looks fantastic, and I know our specialist trade counter staff are looking forward to welcoming new customers, and providing them with the support and advice that they need to service their clients’ home improvement projects. We’re looking forward to announcing further branch openings in the second half of this year.”

Experienced branch manager Katie Skarratts will oversee the next new branches. Speaking on the opening, she said: “We are excited to welcome the trade community from in and around Wembley. We have been busy getting the branch ready and it will be well stocked with our range of home improvement and building products including our improved window and door ranges.”

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