Using an online platform and direct shipping, cmostores.com (formerly Construction Materials Online) can offer price and product ranges that traditional brick and mortar operations can’t match.
Andy Dunkley, chief executive officer of cmostores.com, said: “Our new brand is an up-to-date visual identity to take us through the next ten years of helping our customers to deliver projects on time and on budget.
“We’re responding to market research, which asked the industry what it needed and how we could make life easier for people buying building supplies. Our customers are clever, and they want smarter ways to work.”
With over 70,000 products available online, cmostores.com aims to make the process of getting supplies to site easier, saving trade customers even more time.
“We compete hard on thousands of prices daily. People can order and get fast delivery – all at the touch of a button,” added Andy.
“We have well-trained advisors at the end of the phone, which our research highlighted as a big factor for people choosing to shop with us.”
cmostores.com has also launched a new trade club, which allows customers to apply for a trade credit account that offers exclusive incentives and discounts.
In addition, a new trade website is planned for 2019, which will give trade customers a personalised portal with streamlined ordering, simplified paperwork, speedy quotes and invoicing, and a hotline to their account manager.
The new cmostores.com logo is created using graphical elements using the letters ‘CMO’, the former acronym of Construction Materials Online. It depicts a person holding a box to illustrate retail, delivery and service.
The rebrand includes new logos for the business’s four specialist websites: roofingsuperstore.co.uk, drainagesuperstore.co.uk, insulationsuperstore.co.uk, and doorsuperstore.co.uk.
