As more roofing and building professionals are looking online for advice, guidance and technical information, Klober has fast-tracked a project to overhaul its digital suite of assets.
With the COVID-19 pandemic influencing many companies to change direction in terms of 2020 priorities, Klober decided early on in the lockdown to invest more time into improving its online offering.
Central to Klober’s strategy was the fact that most internet traffic now comes from mobile devices – 52.2% of worldwide traffic coming from mobile phones in 2019 compared with 16.2% in 2013.
The main part of the project has centred around a new website launch and product brochure that will make it easier for customers to digest information ‘on-the-go’.
Stuart Stockley, managing director at Klober, said: “As we adjust to life in the context of coronavirus, I am moved by what our industry has achieved when everyone is focused on achieving the same goals.
“The speed at which suppliers, merchants and contractors have adapted is phenomenal, and the advancement of digital services has been impressive for an industry which traditionally thrived around human interaction. The latter is something we felt we could improve upon to support our customers through such a challenging time, so I’m really proud of what our team has achieved in such a short timeframe.”
The new site features Klober’s first advanced stockist locator, easier navigation and improved technical information.
The advanced stockist locator means customers can now use a geo-location stockist tool via Google Maps to find a local stockist no matter where their job or site is in the UK. All they have to do is enter their postcode, town or city and desired radius. Additionally, they can choose between physical trade counters or online only stockists.
All technical information is now located in a dedicated resource hub, where customers will find available downloads such as datasheets, installation guides and BBA certificates. A wealth of information is also available on British Standards, ventilation requirements and common technical questions on each of the product ranges.
Klober’s online overhaul is due to continue with the business now looking into new ways to make product data more accessible to merchants and stockists. The business is also looking at ways to evolve its training offer to work remotely and will be developing a helpful video series.
To access the new resource centre online, visit: www.klober.co.uk.
To download a copy of the new brochure, visit: www.klober.co.uk/resource-centre/downloads.
