MKM Building Supplies is urging tradesmen to check for testicular cancer in its ‘Check Your Tools’ campaign to kick off April’s Testicular Cancer Awareness Month.
Testicular cancer is the most commonly occurring cancer in men aged 15-49, with 2,300 new cases diagnosed annually. Despite being one of the most treatable forms of cancer in men if caught early enough, the illness still claims an average of 60 lives in the UK each year.
In addition to mark the month, MKM has partnered with the OddBalls Foundation, a charity that seeks to raise awareness for testicular cancer and promote male health internationally. The Foundation has produced an MKM-branded guide to self-examination and will also be visiting a number of MKM’s branches nationwide to deliver self-examination demonstrations for staff and customers.
Commenting on the campaign, Nicola Ollett, head of marketing at MKM Building Supplies, said: “This April, we are encouraging tradesmen nationwide to take their health by the balls and check for any lumps or changes that might indicate testicular cancer.
“Just like checks to your construction equipment to make sure it’s in good working order, testicular self-examination should be part of your daily routine. A self-exam only takes a minute, but being familiar with the look, feel and shape of your testicles can help you spot any abnormalities early.
“Testicular cancer is highly treatable if caught early enough, so regular self-examination really does make all the difference. That’s why we’re hoping our ‘Check Your Tools’ campaign encourages more men to take a ‘hands-on’ approach to self-examination.”
