The ROCKWOOL Group has unveiled the latest evolution of its brand identity together with a new ‘Purpose’ statement and video.
The Group’s brand evolution includes a new ROCKWOOL symbol – a graphic representation of a volcano. The symbol is said to stand for the commitment to enrich modern living through processes and products that exist harmoniously, and it will be used across all ROCKWOOL Group daughter brands.
The Group says this evolution aligns the branding of its product portfolio to better demonstrate to its customers and other stakeholders the breadth and depth of how it uses the natural power of volcanic stone to enrich and transform modern living, while addressing the challenges of the future. It will also support ROCKWOOL’s future geographical expansion.
The Group says the new ‘Purpose’ statement – “Release the natural power of stone to enrich modern living” – conveys that all businesses within the ROCKWOOL Group have one overarching goal: to enrich modern living by improving the life of everyone who comes in contact with its products.
ROCKWOOL says its products help people across the globe to create a more sustainable footprint and combat challenges related to increasing levels of urbanisation. Throughout the coming year, the ROCKWOOL Group will continue to focus on creating awareness on the challenges of modern living, and the solutions that already exist today that can go a long way towards solving them.
The brand identity launch has been supported by a video that can be viewed here.
