Chris Mansfield, QUALICOAT’s chair, has discussed the association’s brand icon update.
He said: “Updating a brand icon such as QUALICOAT is crucial as it signals an Association’s evolution and commitment to staying relevant in a rapidly changing market. This refreshed icon encapsulates new values, aligns with current design trends, and reinvigorates our Association’s image, helping us resonate with both existing members and new audiences. This visual update not only differentiates our quality label within our sector but also reinvigorates our marketing strategy by providing a modern, adaptable label that reflects our commitment to continued innovation and growth.
“The new quality label has now been rolled out across the globe and hundreds of Members will be updating their communications to incorporate the label. Here in the QUALICOAT UK & Ireland licensing Association, we have 53 members across the supply chain which includes powder systems, pre-treatment systems, powder coat applicators, equipment manufacturers, test houses and more recently companies who only use QUALICOAT finishes.
“The new quality label will take centre stage at the FIT Show this April where the Association can be found on stand T76. Some of our Members will be on hand to offer assistance to both exhibitors and visitors on powder coatings.
“If you are in the powder coat supply chain or use our specification for your products, why not apply for membership of QUALICOAT and be able demonstrate you commitment to offering high quality finishes. All QUALICOAT UK & Ireland members are available to offer advice and can be found on the association website.”
