Selco Builders Warehouse has enhanced its brick offering with its new “Brick Store” as it enters a partnership with builders’ merchant Chiltern Brick and Tile.
The Brick Store has been created in four Selco branches so far and feature show walls with more than 200 different product samples.
The initiative has been initially launched in Enfield, Milton Keynes, Hemel Hempstead and St Albans, with plans for a further expansion to the partnership across Selco’s branch network as the year progresses.
Customers entering the branches can either simply match their brick with one displayed or use the QR code to provide their information and request a follow-up call.
Howard Luft, chief executive at Selco, said: “The Brick Store is taking our offering to tradespeople to the next level and securing Selco’s place as a go-to destination for bricks.
“We now offer more than 200 bricks from a wide range of different manufacturers which will either be available in branch to collect immediately or delivered to our customers’ jobs within a matter of days in the quantities they require.”
Chiltern Brick and Tile was launched a little under 12 months ago, with founder and managing director Chris Magill utilising his 30 years’ experience in the construction supply sector to oversee the new initiative.
Chris said: “We have strong relationships with all the leading brick manufacturers across the UK and Europe and we will be ensuring we utilise our expertise and contacts to work alongside Selco to establish a premium service.
“In the four branches we have already established The Brick Store, each display has bricks which are unique to the local area and we have consulted with manufacturers to ensure we have the right bricks for jobs most likely to be carried out in that geographical location.
“We are also creating and training ‘brick champions’ in each Selco branch to ensure customers have the very best advice and guidance when it comes to selecting and purchasing bricks.”
