Selco Builders Warehouse has been awarded ‘Superbrands’ status.
The builders’ merchant, which has undergone a major services and branch expansion in recent years, has been rewarded for enjoying an excellent reputation in the industry.
Companies shortlisted for Superbrands accreditation are measured on three core areas – quality, reliability, and distinction.
Other factors taken into consideration include a brand’s current profile, latest marketing activities and new product or service developments.
Howard Luft, chief executive officer at Selco Builders Warehouse, said: “We are thrilled to have received this award, and it’s a huge credit to the entire team throughout Selco.
“Whether it be opening new branches to help establish a true nationwide brand, creating a revamped and fully operational website, or establishing digital transactional platforms such as Click & Collect or Click & Deliver, there have been substantial developments in recent years, and there are exciting initiatives planned to continue that progress.
“Receiving recognition through awards such as Superbrands is just reward for the efforts of everyone to grow the Selco name.”
The Superbrands organisation identifies and pays tribute to exceptional brands in over 85 different countries.
The selection process is independently run with one of the world’s leading data research companies and tracks the perception of a wide range of businesses.
It follows a voting process involving 2,500 business professionals with purchasing or managerial responsibility, supplemented by an expert council comprising 20 senior marketing leaders.
This year’s survey evaluated a shortlist of 1,600 business-to-business brands across 63 categories, with only the most highly regarded from each category awarded Superbrands status.
