Selco Builders Warehouse, an official partner of the Professional Darts Corporation (PDC), will donate £100 to charity every time a player throws a three-dart match average of over 100 in the second batch of Premier League fixtures played from Monday to Thursday.
The charity initiative has been designed by the builders’ merchant to coincide with Captain Tom 100, a nationwide fundraising push, which will be held at the end of April to mark what would have been Sir Tom Moore’s 101st birthday, who raised more than £33 million for NHS charities at the start of the coronavirus pandemic.
All proceeds will be donated to Selco’s nominated charity, Global’s Make Some Noise, which improves the lives of disadvantaged people by working with small charities across the UK.
Carine Jessamine, marketing director at Selco Builders Warehouse, said: “The story of Captain Sir Tom Moore captured the hearts of the whole nation last year, and it’s a fantastic idea by his family to encourage people to raise money for charities of their choice.
“Through our partnership with the PDC, we are delighted to back the best darts players in the world to show off their skills and raise funds for a fantastic charity in Global’s Make Some Noise at the same time.”
Five Premier League matches involving the world’s leading darts players will be played on four straight nights starting on Monday, in an event which is being held behind closed doors at Milton Keynes. The field includes multiple world champions including Michael van Gerwen, Peter Wright and Gary Anderson.
A total of 13 ton-plus averages were achieved in the opening nine nights of the tournament earlier in April, with the highest being Jose de Sousa’s 108.48 against Jonny Clayton.
