SIG commits to a customer-centric strategy during live video conference

Left to right: Philip Johns, managing director of SIG UK speaks to BBC TV presenter Dan Walker in the studio, with Steve Francis, chief executive officer of SIG Group on the screen
Left to right: Philip Johns, managing director of SIG UK speaks to BBC TV presenter Dan Walker in the studio, with Steve Francis, chief executive officer of SIG Group on the screen

Almost 1,000 industry professionals signed up to watch the first SIG LIVE conference on Thursday 16 July. It was an event designed to introduce the new SIG management team and demonstrate their commitment to driving a customer-centric strategy for SIG.

The live video conference, which was sponsored by RECTICEL, is now available to watch at the SIG Connected portal for anyone that missed it on the day. It was hosted by BBC TV presenter Dan Walker who interviewed Steve Francis, chief executive officer of SIG Group, the company’s new UK managing director Philip Johns, and co-ordinated a panel of SIG UK directors who answered customer questions.

The event saw product and service breakout groups covering technical insulation, drylining, construction accessories, fire protection, roofing, design and technology, interiors, merchants, and natural slate. All are key product areas for SIG where the company offers specialist technical support for their customers.

Speaking about the event, Philip Johns, managing director of SIG UK, said: “SIG LIVE was a perfect forum for us to explain the investment we have put in place and the changes that allow us to service our customers better. We were delighted with the interest generated by this event and the numbers that signed up to watch it is testament to the support for SIG in the marketplace. We had some great initial feedback on the content, and all the elements are still available for interested parties to watch on our SIG Connected portal.”

The event is available to view at www.sigconnected.co.uk/.

 

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