SIG Roofing has rebranded its entire range of own-label roofing products to FIX-R, serving as the umbrella brand for a wide range of solutions.
The FIX-R range includes various products in different roofing categories, consisting of EPDM durable rubber roofing solutions, liquid roofing systems for creating seamless waterproof membranes, GRP (Glass Reinforced Plastic) systems, bituminous membranes, as well as roofing primers, adhesives, repair solutions, and accessories for pitched roofs.
The rebranding has led to each product group being assigned a specific, vibrant colour, making it easy for customers to identify all of the right products for a specific application. The products have been simplified, with names like LIQUID 10 representing a liquid roofing solution with a 10-year material warranty. Everything in this particular collection is coloured yellow, from the primer to the fabric to the finishing coat. This colour coding and clear communication in its product information make it easy to identify which products work together to provide a specific solution.
The FIX-R products also offer material warranties ranging from five to 25 years. The newly branded collection is exclusively stocked by SIG Roofing across its 100+ nationwide branch network. Additionally, all FIX-R products are covered by the SIG Roofing ONE WARRANTY scheme, a single warranty that covers all the key elements of a roof.
Richard Parker, category director for Flat Roofing at SIG Roofing, said: “FIX-R is a great example of rebranding a product line with the goal of offering clear, accurate, and unambiguous product information. This helps to minimise errors and makes it easier for customers to make informed choices.
“The vibrant product line looks fantastic in our recently remerchandised branches and ensures that we can offer a comprehensive roofing product solution for a wide range of applications. We are already making plans to expand the range in 2025.”
