Södra has officially launched Södra Wood (Ireland), demonstrating the company’s investment in and commitment to the northern and southern Irish markets.
The launch was celebrated with 40 key figures from across the Irish timber industry at an event at Finnstown Castle Hotel in Lucan. Guests discussed prominent industry issues over dinner and learnt more about Södra’s wider business operation and its record-breaking 2018 from Jörgen Lindquist, president of the Södra Wood business area.
Jörgen, who also opened Södra’s UK operation in 2017, explained to guests how a continued focus on growth, sustainability and innovation will help ensure Södra is well-prepared for any potential future challenges.
Kevin Peters, sales manager, Södra Wood (Ireland), said: “Crucially, whether we end up with a hard or soft Brexit, Södra Wood (Ireland) provides us with two options to supply to our northern Irish customers. They could continue to be supplied out of our distribution terminal in Wicklow, Republic of Ireland or, in the event of a hard border, supplying out of Dundee, Scotland, may be more convenient. Whatever the outcome, we’re well placed to cope with any potential Brexit challenges.
“That said, while Södra Wood (Ireland) will certainly help combat any potential post-Brexit issues, the investment in Ireland is much more far-reaching. Along with Sweden, Holland and Great Britain, Ireland is very much a key market for Södra, and an integral part of its long-term strategy. We’re keen to continue to support the growth of the Irish economy, regardless of the political environment.”
