A leading builders’ merchant has launched a new trade arm offering rewards for customers of its specialist online superstores.
Trade customers of cmostores.com will be able to benefit from the company’s new loyalty programme, which offers a wide range of rewards from luxury holidays to supercar experiences, or they can opt for an annual rebate if they prefer.
Having seen almost 50% growth last year, cmostores.com is now having a major impact on the trade market.
Rob Martin, trade sales manager for cmostores.com, said: “With 10 years of trading under our belt, we’re now taking the trade market by storm, leaving traditional brick and mortar builders’ merchants in our wake. As we continue to grow, we want to make sure that our loyal customers are able to enjoy our success.
“We’re here to make trade customers’ lives easier and by offering this payback, we can thank companies for their loyalty and the business we’ve done with them throughout the year.
“They can choose a holiday, experience day, or get a percentage rebate of between 1% and 2% to help hit budget for the year.”
cmotrade members will be eligible for exclusive discounts, as well as being able to apply for a credit account. Along with a new trade website later this year, they will get fast quotes and streamlined ordering, as well as simple paperwork and invoicing tools for their own customers.
Andy Dunkley, chief executive officer, added: “We’re responding to market research which asked the industry how we could make it easier to buy building supplies. We know professional builders want to save money and time with more efficient ways to work. Using an online platform and direct shipping, we offer price and product ranges that others struggle to match and now, with the trade club, we can support them even more.”
Trade customers who spend over £30,000 per year can choose from rewards such as a London helicopter tour or theatre break, and those spending over £100,000 per year could choose a luxury holiday or a platinum driving experience.
With over 75,000 products available online, cmostores.com monitors thousands of prices every day and has advisors offering advice and guidance over the phone. Unlike some online retailers, the business actively encourages customers to call and speak to them, taking over 2,000 phone calls a week.
To join cmotrade, register here: https://www.cmostores.com/trade-incentives/
