Vivalda signals confidence in cladding with key appointments

(Left to right) Adam Sumner, specification manager and Wes Hague group commercial director, Vivalda Group.
(Left to right) Adam Sumner, specification manager and Wes Hague group commercial director, Vivalda Group.

Vivalda Group has appointed a trio of new senior roles, signalling its confidence in the UK facades market.

Wes Hague has joined the business as group commercial director with Adam Sumner returning to Vivalda as specification manager. Additionally, further supporting the group’s nationwide sales capability, former Manchester branch manager Jamie O’Brien has been promoted to key account manager for the North, covering cities such as Manchester, Liverpool and Leeds.

Wes will focus primarily on new product development while Adam’s role will involve providing technical product advice to specifiers and architects.

Jamie O’Brien will work in close collaboration with Michael Brookman, Vivalda’s key account director for the South to build on the success of the model the southern region pioneered.

Wes Hague began his career with Asda and Sainsbury’s before spending eight years with a major retail business in Australia. More recently, he was a director at Staircraft, the world’s largest timber staircase manufacturer before being appointed as head of business efficiency at Harlow Timber Group.

Adam Sumner was previously an areas sales manager at Vivalda, who returns to the business after two and a half years with Kingspan Facades.

As group commercial director, Wes also has responsibility for the supplier base across the group, which includes Vivalda, BBS Facades, Pura Facades, MSP Façade Solutions and Prism Powder Coating.

He said: “I’ve built my career by forging long-term partnerships with suppliers while also encouraging internal collaboration, which helps us to focus on the needs of our customers. Vivalda is already a great business with a hugely positive culture, and I am convinced I can bring some of the lessons I’ve learnt from other sectors to build on these solid foundations.”

Adam commented: “Whether it’s solid metal, terracotta or GRC cladding, the choices facing specifiers can be bewildering given the sheer variety of facades currently available. My job is to help specifiers make informed choices when considering various rainscreen cladding materials.”

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