Whitesales has rebranded its em.glaze Economy rooflight to em.glaze Resi to target the residential market.
The company said this comes after a comprehensive review that found the term “economy” no longer reflected the high-performance qualities of the product.
According to Whitesales, em.glaze Resi combines modern aesthetics with outstanding performance, making it an ideal choice for homeowners seeking high-quality rooflight solutions. The company added that the product’s glass-to-edge design, combined with a thermally broken aluminium frame, provides excellent thermal insulation, achieving low U-values of 1.3 W/m²K.
Pre-glazed at the factory, em.glaze Resi is available in fixed, manual, and electric opening options.
Steve Pickering, sales and marketing director at Whitesales, said: “em.glaze Resi delivers the kind of quality that discerning homeowners expect. We felt the original name undersold the product’s high performance and contemporary aesthetics.
“The rebrand to em.glaze Resi aligns with Whitesales’ continued commitment to offering high-performance solutions that meet the evolving demands of the residential market. We’re confident that em.glaze Resi will provide homeowners with the premium solution they deserve.”
The em.glaze Resi range is compatible with Whitesales’ proprietary timber sloping curbs and PVC-U vertical upstands. The product is available in 11 standard sizes with delivery in three to five days, with bespoke units available for more complex projects.
