Birchwood Price Tools has unveiled Matt Hunt as its new managing director.
Matt , 42, has joined the Nottingham-based workwear, tools and site equipment business from Rexel, where he was MD for electrical wholesalers WF Senate.
The company says the new boss is already investing in customer and end user insight to help him shape the look and feel of BPT’s ranges and service proposition going forward, in order to provide a complete solution to merchants and retailers.
It added that Matt has a strong retail and merchant background, having previously worked at Saint Gobain for its Gibbs & Dandy brand, and intends to bring this knowledge of merchanting and retailing needs to the supplier side, in his new role, to make BPT brands and products a ‘must stock’.
2017 will also see Matt spearhead the opening of a brand and innovation room at the BPT headquarters in Nottingham, to enable new product ranges, merchandising techniques and promotional solutions to be showcased to customers as they’re developed.
He commented: “I’ve worked with many suppliers over the years, so I know what great looks like and the value they can add to the performance of a category.
“I’ve met all the staff here already and can see there is a vibrant, young, diverse workforce at BPT. We have some of the best brands and product ranges on the market – now I want us to be brilliant at what we’re currently good at. That means making our brands even better.”