Whitesales is staying ahead of the ‘Flats in Fashion’ movement with a significant update to its em.glaze Economy rooflight designed to make it on of the best value propositions in the flat rooflight market.
Sioned Yates, Whitesales’ marketing director, says that it’s great news for customer margins at a time when demand for flat rooflights is surging. She says: “We’ve enhanced the overall specification of the em.glaze Economy with the addition of a new 84mm frit around the edge and a choice of manual and electric opening options, and our pricing is extremely competitive.
“This is our entry level rooflight but there are no compromises on quality, thermal and weather performance or product features, so customers can be confident of achieving very robust margins.
“In fact, many of the standard features of the product – such as a thermally broken frame, a laminated inner pane as standard, the 84mm frit to enhance the aesthetic and flush glazing so there is no risk of water pooling around the edge – are normally not available at this price point, so this represents a big new sales opportunity for roofing companies.
“The em.glaze Economy doesn’t just outperform the competition in product and performance terms; it also comes in large range of stocked sizes and with a choice of Part L compliant timber sloping kerb or PVC-U upstand. Alongside the original fixed version, it also now has manual and electric opening options – with a visible or concealed motor – giving roofers a simple way of achieving optimum levels of free ventilation.”
Whitesales was quick to identify the rising demand for flat rooflights as an alternative to lanterns and says the em.glaze Economy will give customers a route into the mainstream market and all those style conscious buyers who want something with a more contemporary feel but don’t have the budget for a premium flat rooflight.
What might surprise roofing companies though is that, in a side by side comparison for a 2m x 1m opening, Whitesales’ em.glaze Economy flat rooflight can actually work out as much as 35% cheaper than a lantern – adding still further to the appeal.
The em.glaze Economy remains as quick and easy to fit as all of the Whitesales’ flat rooflights – arriving on site pre-assembled within 3-5 days and ready to fit directly onto the upstand.
Full details of the 11 stocked sizes for the em.glaze Economy, the opening and upstand options, the colour choices and comprehensive service package are all at: https://www.whitesales.co.uk/products/rooflights/flat-roof-windows/em-glaze-flat-glass-economy
