Plastic building product manufacturer Freefoam Building Products says that its recent success in delivering support for homeowners and leads for local installers is the result of a strategic decision to reach through the supply chain and engage with end users several years ago.
Using the power of the web, the company put in place a range of tools to help ease the process of choosing building products when making home improvements.
Designed to meet the growing demand from consumers for exterior cladding products, mycladding.com acts as an online portal to share product information about PVC cladding, offer ideas and inspiration for homeowners and give quick and easy access to a free, no obligation fitting quote from a local installer.
Spalding-based Mr and Mrs Bowell sought advice on the refurbishment of the front elevation of their bungalow and turned to Freefoam for support, utilising its online cladding sample request service and a registered installer.
They received a range of boards and colours to make their selection before choosing Simply Roofline to install white fascia, soffit and Misty Grey Double Shiplap Cladding to create a smart new look.
Commercial director Colin St John said: “At Freefoam we have always recognised and accepted that our customers’ success was our success. Creating the ultimate win-win has been our driver over the years and being part of the whole sales process has been key to continued growth.”
