The last 12 months have seen a very turbulent time, politically and economically. With the EU leave date just around the corner at the time of writing – but who knows if things will have changed by the time you read this – and all the uncertainty that is predicted to transpire, it is widely reported that business owners have ‘battened down the hatches’, held off on investment and are riding out the storm.
But not at Freefoam! The company says it felt that the time was right to commission and deliver a broad PR and digital campaign called ‘Helping Customers Grow’. The aims of the programme are to shine a light on the roofline market and its supply chain, to showcase all areas of our business and to illustrate how, as manufacturers, we consistently deliver products and services to help our customers grow.
Working with award winning agency MRA Marketing and digital agency Mind Made, we have created a wide range of high quality, innovative material for print and digital channels to bring our story to life. From thought provoking articles, to customer interviews, installer stories, and video testimonials the message has been delivered across the roofline and glazing press and target audiences across all digital and social channels.
Colin St John, commercial director, said: “We know that, although the outlook is uncertain, we are a strong and secure company able to withstand the rigours of the market. With a robust infrastructure and nearly 30 years of delivering to our customers we have a strong and consistent story to tell. Indeed, it’s been incredibly inspiring to hear throughout this programme our customers’ stories of success and to know that we have played an integral part in that development.”
