Joni Beal, marketing manager at Alsford Timber and Builder’s Merchant has been appointed as the new sector chair of the BMF’s Marketing Forum.
A professional marketer for 16 years, Joni gained wide-ranging experience in industries including outdoor living, manufacturing and property before bringing her skills to the building materials sector in 2020.
Joni has a deep interest in brand strategy and is passionate about helping companies to understand the strength that cohesive marketing can add to their business. The success of her approach resulted in her winning the BMF Marketing Excellence Award in 2024.
She takes over the role of marketing sector chair from Alex Peacock, who is leaving BMF member Williams Trade Supplies in December.
John Newcomb, CEO of the BMF, said: “I am delighted that Joni has agreed to chair the BMF Marketing Forum. Her dedication, expertise and enthusiasm will be invaluable in taking the group forward.
“I would also like to thank Alex, who chaired her final Marketing Forum in October, for her excellent work and support and wish her every success in her future endeavours.”
