Bond It seals new Giants deal

Pictured (L to R): Brian Blacker (commercial manager, Huddersfield Giants), Dean Morgan (managing director, Bond It) and Ashton Golding, Liam Sutcliffe and Matty English (Huddersfield Giants).
Pictured (L to R): Brian Blacker (commercial manager, Huddersfield Giants), Dean Morgan (managing director, Bond It) and Ashton Golding, Liam Sutcliffe and Matty English (Huddersfield Giants).

Sealant and adhesives manufacturer Bond It has extended and enhanced its sponsorship of the Huddersfield Giants Super League rugby team.

Following a recently signed agreement, the Elland-based business has renewed its role as the Giants’ main sponsor for both the 2025 and 2026 seasons.

The new deal will once again see Bond It’s logo appear in prime position across the front of players’ shirts as well as around the Giants’ home ground at The John Smith’s stadium.

The business first became a sponsor of the team in 2012 with its logo featuring on the back of players’ shirts. It then became the teams’ main partner with its logo moving to the front.

For the last two years, Bond It has been an associate sponsor with its logo appearing on players’ sleeves.

Speaking of the company’s return as the Giants’ main sponsor, David Moore, CEO of the Bond It group, said: “We are delighted to once again be the main sponsors of the Huddersfield Giants.

“Our relationship with the club is a valuable one which continues to deliver dividends on a number of different levels.

“Not only does it underscore our commitment to the local community, which is home to many of our staff and suppliers, but it also ensures good exposure for the Bond It brand.

“Live Super League matches are regularly amongst the top 10 most watched programmes in a week on Sky Sports with more than 250,000 viewers. That’s on top of the thousands of supporters at the turnstiles.

“This exposure helps to maximise brand awareness and sales benefitting our business and those of our distributors and stockists.”

Brian Blacker, commercial manager at the Huddersfield Giants, added: “We’d like to thank Bond It for their longstanding and unwavering support. The latest sponsorship deal builds on a successful partnership and will play a vital part in the club’s continued prosperity and success.

“It will be great to have Bond It’s distinctive branding front and centre on our players’ shirts again and we look forward to showcasing the business to Super League’s large and growing, global audience.”

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