Cembrit Holdings A/S, parent company of Cembrit UK, has announced a completely new visual identity, including new website, logo, and strapline to mark the beginning of a new era for the nearly 90-year-old building materials group.
Since the new owners took over Cembrit last year, the Danish building materials group has undertaken a shift from its origins manufacturing corrugated sheets to being a service-orientated supplier of many types of fibre cement building products, specialising in façade solutions.
As part of this shift, the Cembrit group has also launched a new, international identity that unifies the group’s 17 subsidiaries across Europe and focuses on supporting users of Cembrit in addition to its extensive product portfolio.
The company says that in addition to providing the market with its fibre cement product assortment, it will continue to offer its range of top quality natural slates.
Cembrit UK says it is also pleased to announce the appointment of a new managing director, as well as three customer-facing personnel in London and North Wales as the first stage of an investment plan to enhance Cembrit’s customer service in all market sectors.
Cembrit UK’s new managing director is Thomas Heldgaard, an MBA qualified professional with experience in UK construction.
Speaking of his appointment, Mr Heldgaard commented: “For the first time in its history, Cembrit has a unified identity and communication strategy across Europe and I’m really looking forward to transmitting what this represents to our many customers and partners in the UK.
“Our new brand strapline, Building Better Days, captures the emphasis on service in our approach to the market as well as our understanding of the human element of the design, construction and use of the buildings for which Cembrit products are supplied.”
Cembrit will also be opening a larger branch at its key location in Normanton, West Yorkshire, which will see investment targeted at its full offering including an increased emphasis on natural slate.
