Online construction materials supplier CMOStores.com is continuing to disrupt the UK building trade and DIY market by announcing major investment in web developments including cutting-edge artificial intelligence (AI) and machine learning technology into its six digital superstores. This will further improve the customer experience of visitors to the websites and drive business efficiencies.
Joining forces with Peak, the pioneer of the AI System, the online builders’ merchant will utilise the latest AI technology to provide a hyper-personalised experience for customers on the website. Peak’s Customer AI solution will provide predictive recommendations by learning from customers’ interactions with the website. This personalised experience helps connect customers with the products they are most likely to need, making the search of navigating the catalogue of products much easier. With one of the largest online catalogues in the sector, this will go a long way to improving the customer experience online.
Ben Hodson, marketing director of CMOStores.com, said: “We are known as a positive disruptor in what has been a traditional sector, and this latest investment marks our continued commitment to keeping customers at the heart of our business and using exciting new technology to deliver real benefits to them.
“With over 75,000 products across our six superstores, many that are used in conjunction with others in tasks or projects, the introduction of tailored recommendations for all users, based on their usage of the site, will further enhance the customer’s experience on our websites.
“The developments will enable customers to find exactly what they need more swiftly as well as reminding them of any associated products they may have forgotten,” he added.
Over the next 12 months, CMOStores plans to further invest in developing and continuing to improve the customer experience for its Trade Superstore, Door Superstore, Drainage Superstore, Insulation Superstore, Roofing Superstore and Tiles and Floor Superstore platforms.
Andy Dunkley, chief executive officer of CMOStores.com, added: “We are proud to be the only builders’ merchant adopting AI in this way. Partnering with Peak is ground-breaking for the construction materials sector and will deliver clear benefits both to our customers and to our business.”
Richard Potter, chief executive officer of Peak, said: “Online traders have a huge opportunity to build stronger relationships with their customers. The use of data and AI is a key enabler for them in delivering a hyper-personalised service that ensures customers always find the right product at the right time for them. CMOstores.com is taking an industry-leading approach to drive forward innovative new marketing methods to engage with customers in the optimal way.
“Peak is thrilled to play such a key part in CMOStores.com’s AI journey as the business looks to positively disrupt its market and lead the next generation of AI-driven online traders. We can’t wait to see the results that our AI System brings to both the business and its customers alike.”
