Elliotts, the independent supplier of building materials for the trade and public, has teamed up with Tap It Brewing Co. to launch an exclusive pale ale to celebrate its beer-brewing heritage.
Following in the footsteps of its founder, Thomas Elliott, who owned a brewery and four pubs in Southampton in the 1870s, Elliotts has gone back to its roots to create a pale ale to round-off its 175-anniversary celebrations.
Launched on International Beer Day (Aug 3), 310 members of Elliotts staff received two bottles of Elliotts 175 pale ale presented in a special-branded box.
Tom Elliott, managing director of Elliotts, said: “My ancestor knew that building was thirsty work, so we wanted go back to our heritage and brew a beer with a modern-day twist. Partnering with Tap It Brewing Co. was a natural fit as they’re a stone’s throw away from us. Plus, they’re on a mission to make exceptional beer!”
Rob Colmer, head brewer at Tap It Brewing Co., added: “It’s been great to work with Elliotts. We had a couple of initial taste tests at our tap room and together we agreed on a flavour profile that would work for them. We’ve brewed a unique recipe that’s refreshing, dry, full of citrus flavours and perfect for summer.”
Since October 1, 2017, Elliotts has recreated a horse and cart delivery and filmed its fleet of 54 lorries with a drone, to celebrate the prestigious milestone. They have also been crowned Family Business of the Year (South-East) at the National Family Business Awards 2018.
The limited edition pale ale will not be available to buy but Elliotts has five exclusive cases to give away. Customers and members of the public can have a chance of getting their hands on one by heading to www.elliotts.uk/beer by September 18.
