Kingspan Group has became a Business Superbrand for the sixth consecutive year.
Two thousand five hundred UK business professionals were surveyed along with a voluntary Business Superbrands Council, comprised of leading business-to-business marketing experts, to identify the top brands.
The highly competitive programme is run annually by the Centre for Brand Analysis (TCBA) in partnership with Research Now SSI. This year alone saw over 1,500 brands from across 62 categories judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.
Stephen Cheliotis, chief executive officer of TCBA and chairman of Superbrands, said: “We’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so retaining Superbrand status is a notable achievement. Each and every Superbrand should be proud of the efforts they have put in over the past 12 months that have led to this accolade.”
Kingspan Group offers a comprehensive product portfolio through its five operational divisions: Insulated Panels, Insulation, Environmental, Access Floors, and the recently formed Light & Air division. The Group is also constantly working to minimise its own environmental impact and is expected to achieve Net Zero Energy across all of its manufacturing sites within two years.
Gene Murtagh, group chief executive of Kingspan Group, said: “Our retained status as a Superbrand is testament to the hard work and dedication of staff right across the Kingspan Group. It is this commitment that sustains our drive for constant improvement in all area of our business, whether it be advancing product performance, delivering expert technical support or working to enhance the local communities around our sites. Today, the name Kingspan is synonymous with a forward thinking, holistic approach to construction — continually redefining the possibilities for our built environment.”
