Over 4,000 free bacon butties were given out to builders across Great Britain in November 2019 as Knauf Insulation celebrated the 10th anniversary of ECOSE® Technology, its bio-based binder for mineral wool insulation.
The Feel Good Factor roadshow toured branches of builders’ merchants and distributors, visiting 36 locations nationwide over 24 days. Visitors were handed bacon or vegetarian rolls, hot drinks, goodies, literature and samples of Knauf Insulation products featuring ECOSE® Technology, so they could feel the difference compared with other mineral wool insulation brands.
“We appreciate builders are very busy and it’s hard in winter,” said Vanessa Rae, marketing director at Knauf Insulation. “So, we thought we’d show them support – serving them a hot bacon roll and drink first thing in the morning, sharing all the details about our unique technology designed to improve their experience with mineral wool insulation.”
