Milwaukee has launched Project Zero, an industry-focused health and safety initiative aimed at promoting safety practices and reducing on-site accidents.
The initiative coincides with the World Day for Safety & Health at Work, which takes place on 28 April 2025.
According to Milwaukee’s 2025 research study into EU construction site safety, a third of workers felt completely safe on site, whilst 52% of all EU construction workers have had up to five major incidents throughout their career. The research polled over 3,000 construction workers across 14 countries.
On the day itself, and over the following fortnight, the company said it will directly engage with on-site personnel, offering guidance on safer working practices and effective strategies to cultivate a “zero-accident” workplace culture. The campaign is led by Milwaukee’s Job Site Solutions (JSS) teams.
The JSS teams will make in-person site visits, where they will provide practical demonstrations and training, as well as guidance on the latest safety features of tool and workwear equipment.
