SIG Roofing has announced the continuation of its partnership with national skin cancer prevention charity SKCIN.
During 2025 the partnership will offer their customers free training to help them learn how to implement key skin cancer prevention measures and educate them on how to spot the vital early signs of the disease.
SIG Roofing started working with SKCIN charity last year when they learned about the launch of their national Sun Safe Workplaces accreditation programme for employers of outdoor workers.
As a result of their efforts, the business was awarded a certificate for completing the programme, having conducted over 150 training courses for its employees, which included staff from all 107 branches.
A survey conducted by the SIG Roofing business in 2024 highlighted the necessity for educational intervention for customers as well. It revealed that a staggering 95% of roofers reported experiencing repeated sunburn due to working outdoors – a leading cause of melanoma skin cancer.
Additionally, 63% indicated that they never, rarely, or only sometimes use sunscreen, while nearly half admitted that they were unaware of how to check their skin for signs and symptoms of skin cancer.
Charlotte Pritchard, marketing director at SIG Roofing said: “We are excited to continue our support for a charity that excels in raising awareness and educating people about skin cancer. In 2024, our focus was on ensuring that our branch staff completed the excellent online training course offered by SKCIN. This course explains how UVA and UVB rays affect our health and teaches how to reduce their risk of skin cancer and recognise the early warning signs.
“Additionally, we conducted specific research with our roofing customers to gain insights into their thoughts and habits regarding skin cancer awareness. Following this, we launched a branch initiative where we installed sunscreen stations and promoted an in-store TV campaign to address this important issue.
“This year, we are continuing these efforts with an added emphasis on encouraging our roofing customers to participate in the SKCIN training course, which will be funded by SIG Roofing. We are also involving our external sales team to stress the importance of this initiative and encourage roofing contractors to enroll their teams in this vital awareness course, which can be completed in less than an hour.”
