Online marketplace ‘Rated People’, which connects homeowners with local tradespeople, has analysed TikTok views from 25 different trades to reveal which ones are the most popular on the platform, with roofing making its way into the top 10.
Carpentry came out on top, with popular videos including cutting, shaping and installing building materials, and carpentry-based tips and ‘how-tos’ for a variety of projects.
Flooring took second place, with 421.3 million views of satisfying videos where flooring materials are being laid. Plumbing came third, with clips of professionals unplugging sinks and fitting toilets proving surprisingly popular and raking in 341.2 million total views.
Top 10:
- Carpentry – 590.8 million views
- Flooring – 421.3 million views
- Plumbing – 341.2 million views
- Landscaping – 321.3 million views
- Blacksmith – 313.2 million views
- Roofing – 270.3 million views
- Bricklaying – 256.8 million views
- Handyman – 198.1 million views
- Tiling – 101 million views
- Locksmith – 56 million views.
With TikTok’s largest share (26%) of users considered to be aged 18-24, the popularity of trade videos suggests the platform could provide the dose of career inspiration for the next generation of budding trade talent.
It remains to be seen whether watching these videos will result in more people taking up trade careers, but for experienced tradespeople taking to TikTok, it already means a captive audience with real appreciation for their skills.
Adrienne Minster, chief executive officer of Rated People, said: “We’ve been amazed by how many views some trades have on TikTok, especially as most are clips of a tradesperson doing their day job, so something they wouldn’t consider to be out of the ordinary.
“Many tradespeople are using the platform to create informative and visually satisfying videos, and it’s fantastic that not only are the videos resonating with DIY fans, they’re also drawing attention to the skill and pride involved in trades work. It’s great for the businesses as the platform can provide a new source of clients, but these videos may also inspire the next generation to consider trades services as a career.”
