Screwfix says it has taken a unique approach to launching its latest ‘Outdoor Projects’ range, recruiting an army of tradespeople to make vital repairs using the trade retailer’s tools and products to renovate a Devon-based charity.
Projects completed included everything from construction work and decking, to outdoor decorating and commercial landscaping. This meant that a huge variety of tools, workwear, outdoor machinery and products were put through their paces to make a real difference to the charity, which carries out work to help homeless and unemployed young people move on to positive, independent futures.
Not only has the project highlighted the depth of range available at Screwfix this spring, but the work has saved the charity thousands of pounds, and made it a better place for the young people who live there.
Caroline Welsh, director of brand and marketing, said: “We’re so proud to have helped The Amber Foundation out, the charity does great work within the community, helping young homeless people transform their lives. The core message of this campaign is that there are real tradespeople making a real difference in their communities, up and down the country, completing projects efficiently and to a high standard.”
The trade retailer prompts customers to “Start with Screwfix” for their outdoor projects this spring.
In addition to putting the tools to the test on site, photography captured during the renovation has also been used to develop the creative of all communications throughout the spring cycle, from front of house advertising to online. TV spots are also due to go live in the coming months.
Tradespeople can pick up the latest catalogue containing the Outdoor Projects range in-store now, or customers can download the Screwfix catalogue app to their Apple or Android smartphone or tablet. Products can also be ordered via Screwfix.com which hosts hundreds of extended online ranges, or via Screwfix’s mobile site, which allows tradespeople to check stock availability and locate their nearest store.
