Screwfix will be using digital screens in store to show its product range instead of printing physical copies of its catalogue after 30 years to show its full product range.
With increasing numbers of customers shopping online and a significant reduction in the number of customers using the catalogue over the past few years, the retailer is focused on delivering hyper convenience, centred around its digital offering across its app, website and in store order points.
The Screwfix catalogue has had over 300 editions since its launch in 1992, when it started with just a small handful of products compared to its final edition, which featured 16,000 of the 37,000 Screwfix products available.
John Mewett, CEO of Screwfix, commented: “Our iconic catalogue has been a huge part a part of our brand identity for the past 30 years, however it only includes a small part of our extensive range and doesn’t reflect our latest prices. In recent years, we’ve seen customers increasingly prefer to shop with our app or online and switching to digital screens in store will mean we can provide the same great experience.”
>>Read more about Screwfix here.
