Selco finds the perfect recipe for charity donation

One of the entries: A Selco lorry made out of cake
One of the entries: A Selco lorry made out of cake

Colleagues at Selco Builders Warehouse have displayed their culinary talents to help raise £1,000 for its nominated charity.

Colleagues at the builders’ merchants were challenged to bake a creative cake, with Selco donating £10 for each one completed to its charity for 2020, Global’s Make Some Noise.

Prizes were given for three winners, which included desert versions of a Selco delivery truck and the company’s Lightside Distribution Centre.

Global’s Make Some Noise – which is backed by some of the country’s largest radio brands including Heart, Capital, Radio X and Smooth – is a national charity that funds and empowers projects helping disadvantaged children, young people and their families. The focus is on providing a voice to small charities which otherwise struggle to get heard.

Carine Jessamine, marketing director for Selco Builders Warehouse, said: “Our normal fundraising activity has been heavily affected in the first half of the year because of COVID-19 and the lockdown.

“We tried to think of a creative way to keep colleagues engaged during what has been a difficult time for everyone and this certainly generated a buzz amongst different teams.

“We had 100 entries and that included people from our leadership team, branch network and support centre and even colleagues who were shielding.

“There were some very impressive entries and selecting winners wasn’t easy, but the most important aspect of it was that we managed to raise £1,000 for a fantastic charity in Global’s Make Some Noise.”