Selco launches £1 million digital investment with new website

Selco Builders Warehouse has launched a launched a new website with a £1 million-plus investment in its digital platforms.

Tradespeople across the UK will be able to visit the website hosting the latest cutting-edge technology when logging on to

Enhancements to the website include a real time stock check – allowing customers to ensure availability of product in a particular branch – and streamlining the checkout process from five stages to two.

Carine Jessamine, marketing director of Selco, said: “The new website launch has been a major project over recent months and is a result of extensive research carried out with our customers.

“We have left no stone unturned in terms of achieving the best possible outcome and we are delighted with the end result.

“We had more than 9 million visits to the website in 2019 and online sales have risen by nearly 200% in recent years, which shows just how crucial the digital presence of our business is.

“Our last website saw us publishing our product catalogue online, allowing customers to purchase online for the first time and introducing services such as Click & Collect and Click & Deliver.

“This is just the first in a number of exciting changes we are making digitally as we constantly adjust to the changing shopping habits of tradespeople. We understand that time is money for our customers, and they want to shop as quickly and as efficiently as possible. The website is purpose built to help us achieve that.”

It also features enhanced search functions and branch pages, while the ability to build project lists – which was previously done through an app – will now be hosted on the website.

Carine added: “We have utilised Progressive Web Applications (PWA) in the building of the website to ensure we have made it as mobile friendly, quick and secure as possible and provide an outstanding user experience for tradespeople.”