Wates has unveiled a new modernised brand and logo in the latest move in the Group’s market strategy and growth plan to double turnover to £2bn.
The launch of the company’s new logo marks the first time in ten years that Wates has undergone a brand refresh, which the Group says has been prompted by the ‘evolving market’.
Drawing on the Group’s values, vision and financial robustness, Wates says the refined brand identity will underpin its commercial success with a continued focus on target sectors, utilising the profit generated to invest in acquisitional growth.
The new logo has been created following extensive research with customers and employees and will be gradually introduced by the company on its site hoardings and marketing collateral.
Andrew Davies, chief executive of the Wates Group, said: “Wates recognises the need to constantly adapt in an increasingly evolving market and our ability to move with an ever-changing industry is a challenge that we are adept in overcoming, but one that we nevertheless must continue to embrace. We are reaching a critical point in our drive to strategically expand the business and renewing the brand identity was key to underpinning our plans for future growth.
“As custodians of a family business, it was incredibly important that we retained the heritage and equity in the Wates name but we have modernised and refined the brand mark to create a bolder, more dynamic image that is representative of the strength and values for which Wates is renowned.”
