Wickes has launched its first app exclusively for trade customers. Available now in both the App Store and Google Play, the ‘Wickes Trade’ app is part of the retailers continued investment in the trade.
The app provides easy access for Wickes trade customers to use their exclusive discounts at the touch of a button and has been developed following customer insight showing that almost three fifths (60%) of current trade customers open their Wickes emails on a mobile phone. The home improvement retailer has responded to this behaviour by making it easier and quicker for trade customers to access their exclusive discount vouchers.
The app automatically updates with the latest voucher, enabling trade to claim money off each time they shop, together with providing a handy store locator to over 240 stores nationwide; perfect when out on the job.
Ian Crook, chief marketing officer at Wickes, commented: “We’re really excited to be the first home improvement retailer to launch an app specifically for our trade customers. Technology can help us understand how our customers interact with our business and the beauty of the app provides much needed convenience for our current trade customers.
“We believe the app is a great benefit for trade and will attract new customers in a competitive marketplace. As business we will continue to invest in the app and our Trade scheme, building lasting relationships with tradespeople across the UK. By providing a bespoke app, offering key trade brands and quality products on top of our exclusive discount for trade, highlights that we are listening to our customers and supporting their evolving business needs.”
To get access to the app, you’ll need to be registered on Wickes Trade scheme. You can register online or at your nearest Wickes store, you can get access to the app within five minutes to start enjoying your exclusive discounts. For those already registered on the Wickes trade scheme, go to www.wickes.co.uk/trade to download the trade app now.
