The British Board of Agrément (BBA) has appointed former BRE commercial manager, Beena Tanna, to lead its new client engagement team, driving forward the board’s objective to embed customer service at the heart of its organisation.
Beena brings with her substantial experience of working in the testing, inspection and certification industry, together with a proven track record of building customer relationships and delivering successful business development strategies, gained both at the BRE and at Project Etopia.
In her new role, Beena and her team will be the focal point for clients, each of whom will have a dedicated account manager and clear structure/timeline for progression through product certification and other BBA services. This close relationship will continue through follow-up activities, including post-certification inspections, certificate reviews and audits.
Hardy Giesler, chief executive of the BBA, said: “The client engagement team is a key element of our wish to deliver a systemic approach to the culture change and performance, and we are delighted to announce Beena as its head.
“She has a wealth of experience and expertise, combining business development and growth with strong client management skills and a can-do attitude, all of which are integral to our aim of delivering sector-leading services backed by great customer service.”
Speaking about her new role, Beena said: “I am delighted to have joined the BBA at such an exciting time. With stellar efforts already made over the past 12 months and so much more in the pipeline, the BBA is on course to reinvent itself as one that is driven to deliver an engaging and much more efficient customer experience.
“For more than 50 years, the BBA has been helping the construction and manufacturing sector build confidence in solutions designed and created; providing value, relevance and support will be some of the core themes. I am excited to be part of the team at the BBA.”
