As YBS Insulation approaches 25 years as a manufacturer of high-quality insulation products, it continues to breathe new life into its business with a celebratory rebrand and the appointment of a dynamic new marketing team.
Daniel McKane has joined YBS as sales & marketing director, bringing with him knowledge gained from Gripit, where he was sales director. Before this, Dan worked at Centurion Europe, so has a strong background in the construction industry as well as manufacturing.
Since his appointment in October, Dan has already formed a new and highly motivated external sales team of five, who cover the whole of the UK. He will be working closely with another appointee, Catherine Hadwick, to drive growth and meet key targets for YBS Insulation.
Catherine, who is the new marketing manager, holds a degree in architecture, so also has extensive knowledge of the industry. With a keen interest in art and design, she spent 12 years working for Bereco Group, which makes bespoke timber doors and windows, in roles including marketing manager and technical manager. There she led a complete company rebrand and believes her love of creating original content and finding ways of improving brand awareness will enable her to deliver in similar ways for YBS.
