Freefoam Building Products has given its website in the UK a makeover with a “new and dynamic look”. It says that the new site has users at the heart of every page, and reflects Freefoam’s confidence in its product range, company credentials and well-established brands.
Freefoam says that access to information online has led to the continual fragmentation of traditional business and consumer markets. The company says it has embraced these challenges and has developed its new site to address these issues by providing separate areas for both building professionals and homeowners with targeted content and specialist tools to enhance the customer experience for every visitor.
With clear imagery to showcase the range and detailed information on every product, the site has reportedly been designed to help support visitors through every stage of their decision-making process. From case studies and design tools to help visualise product colours and finishes, to support with scheduling and access to CAD images, the site helps to illustrate the options available to visitors.
Louise Sanderson, marketing manager, explained: “We recognise how important it is for site visitors to quickly find all the information they need. We have included easy drop-down menus for product searching and clear calls to action on every page to help visitors find their nearest Freefoam supplier. We have also added our most popular pages like brochures and technical information to the home page to allow visitors instant access from the moment they land on the site. We want to help visitors make an informed decision.”
Commercial director, Colin St John, added: “Having a strong online presence is fundamental to any business and this new site reflects our strength in the PVC building product sector. As manufacturers, we have developed this site to make it easy for visitors to start an online conversation with Freefoam. The site showcases our products and gives architects, builders and homeowners the support they need to progress their projects.”
