Cembrit has announced the creation of a dedicated natural slates division to add high quality slates to the company’s range, providing UK specifiers and slaters greater choice of materials for roofing contracts.
The company says the new brands will offer reliable, long term availability and will be supported by dedicated personnel and focused marketing. As a start of the investment and long term commitment to natural slate, the group has appointed sales director Rob Wallace to head the new product group. Mr. Wallace, who has 18 years of experience in growing Cembrit’s business from its Welsh depot in Llandow.
He said: “We have seen continued growth in the demand for natural slate, particularly with proven origin and consistent supply. Our stance will be one of honesty and transparency as this is important to clients but not always available in our complex market.”
Ged Ferris, marketing manager for Cembrit, added: “This marks the beginning of a new phase in Cembrit’s commitment to natural slate. Cembrit will be making substantial investments in this environmentally attractive material. Look out for more news as the division takes shape.”
