Keylite Roof Windows has launched a new campaign to highlight safety when working at heights in construction in a bid to protect roofers from life-threatening accidents.
Keylite’s ‘Work Smart, Stay Grounded’ campaign will see the team visit builders’ merchants across the UK and Ireland to encourage merchants and their customers to get involved with a ‘Challenge yourself, not your safety’ virtual reality game.
The game aims to start a conversation around working safely on-site and at heights with the support of the National Federation of Roofing Contractors (NFRC).
The Health and Safety Executive reported that a total of 40 fatalities were attributed to falls from height, an increase from last year’s reported 29, highlighting the critical need for enhanced safety measures in this category.
Keylite, therefore, feels that all manufacturers should be doing more to protect construction workers by keeping their feet firmly on the ground.
The business believes that through the ‘Work Smart, Stay Grounded’ campaign they can positively impact the lives of construction workers.
Gary Walpole, safety, health & environmental officer at the NFRC, said: “NFRC supports safe working initiatives and welcomes the Keylite ‘Work Smart, Stay Grounded’ campaign.
“We welcome forward-thinking stakeholders within the supply chain, who produce innovative designs within their project ranges to reduce the risk of working at height.”
