Wienerberger has announced the launch of a new fleet of Wienerberger branded trucks that will be taking to the roads in 2016 to deliver the company’s products.
The trucks, operated by Wincanton, previously used to travel anonymously, but now Wienerberger and Wincanton have collaborated to create a branded livery for the trucks, which it hopes will help capture the general public’s attention and further establish the brand in the UK during 2016.
The fleet will initially be used to transport products across the whole of the south of England from factories at Smeed Dean, Warnham, Ewhurst and a depot at Purfleet.
Melvyn Smith, commercial services manager for Wienerberger, commented: “The collaboration between Wienerberger and Wincanton is a fantastic opportunity for the business. It will allow us to become a more recognisable brand in the UK and also continue to build the brand with our distributors and merchant customers, as it will be seen on roads up and down the country everyday.”
Annette Forster, director of marketing for Wienerberger, added: “As the UK’s leading provider of wall, roof and landscaping innovations it made sense for us to be seen on a regular basis on the roads of the UK. We’re thrilled to be working in partnership with Wincanton to take the brand to the next level.”