URSA has been acquired by global investment firm KKR in a move that the European insulation provider says has strengthened its brand, product range and service offering.
The firm launched in the UK in 2005 and has grown over the past decade. It now has a turnover of more than €500m and considers itself to be one of Europe’s major forces in insulation, with an overarching focus on the supply of glass mineral wool and extruded polystyrene (XPS).
With a renewed financial confidence and with the support of an international investment business, URSA says it is set to implement a series of development plans, including several new product launches.
David Kemp, URSA’s commercial manager for UK and Ireland, said: “This is a really exciting move that will give URSA the confidence and flexibility to grow and develop, further penetrating the UK market. As the construction industry in the UK becomes more buoyant, with projects across all sectors now coming to fruition, there is huge scope for URSA to increase its market share. With this added financial support, we now have the felicity and confidence to make the necessary steps to take the business to the next level.”
The change in ownership has coincided with the launch of a renewed corporate image. The firm’s established logo has been updated with a fresh palette incorporating new colours.
Mr. Kemp added: “Now is undoubtedly the next chapter for URSA. With new owners on board and with bold growth plans already in place, the adaptation of our logo is timely and deliberate. We will continue to supply the UK market through our existing channels, however, we are developing new product ranges and adaptations of existing ones that ensure we stay one step ahead of market demand.”
