Newly appointed sales and marketing director for SIG Distribution

The construction materials supplier, SIG, has appointed Stacey Morgan as sales and marketing director for the company’s distribution division.

Stacey, who is reporting to managing director, David Walmsley, started the role in May joining from the same position at Flogas, part of DCC. He comes to SIG Distribution with a wealth of knowledge gained from heading up large national sales teams at DCC, Regus, Yell and Equifax and having often lead business transformation within the internal and external sales and service areas.

Stacey said: “SIG is a great company with great people, but like many companies built on traditional values and long history it is in need of fresh direction and a more modern approach to sales and service. To be a part of this transformation, leading the improvements across our sales, service and marketing functions is something I’m looking forward to being involved with. I guess fate also had a hand to play, one of my first ever sales appointments as a rookie field sales executive 25 years ago was selling credit reports to the credit manager at Sheffield Insulations, so I’ve known the business for a long time.

“Over the next few months I’ll be evaluating our sales effectiveness and ability to deliver a best in class customer experience, which will involve lots of travelling to SIG branches and customers to gain a more in-depth understanding of the business.”