OMG Roofing drives international growth with promotions

Kingbill Zhao, Asia market manager

With the goal of accelerating growth in international markets, OMG Roofing Products has created market manager positions for both Asia and Europe and promoted two executives into these roles.

Kingbill Zhao, Asia market manager, is based in China and will support the greater Asian market while Lennard Spirig, Europe market manager, is based in Switzerland servicing the European market.

Both are responsible for all OMG sales and marketing activities in their regions including developing products and services tailored to local market needs.

Kingbill Zhao joined OMG in 2009 as a roofing specialist and was promoted to China sales manager in 2011, where he was responsible for launching the OMG Roofing Products line in China. Since then, Mr Zhao has built a sales and customer service organisation in China to support the company’s rapidly growing business.

Lennard Spirig joined OMG in 2014 as Europe product marketing manager, responsible for marketing OMG products throughout Europe. Since then, Mr Spirig has been a great resource for helping to expand OMG’s footprint in Europe by assisting system manufacturer partners and developing new distribution in various European countries.

Lennard Spirig, Europe market manager

Web Shaffer, vice president of marketing at OMG Roofing, commented: “OMG’s products are designed to enhance rooftop productivity and improve roof system performance. Mr Zhao and Mr Spirig will be highly focused on developing value-added products and services that meet local market needs in order to accelerate our growth in Europe and Asia respectively, and I look forward to continuing to work with these two outstanding individuals.”

Headquartered in Agawam, Massachusetts, U.S.A., OMG Roofing Products is a global supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports and emergency repair tape as well as productivity tools such as the RhinoBond induction welding system.

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