Following a successful sponsorship deal of Burton Albion Football Club last season, Russell Roof Tiles says it has renewed its support for the club for the 2017/18 season.
Burton Albion, who are also known as “the Brewers” and led by manager Nigel Clough (son of the famous Brian Clough), leapt into the English Football League (EFL) Championship for the 2016/17 season.
Russell Roof Tiles says it is sponsoring the club’s away fans, “East Stand” at the Pirelli Stadium. Travelling fans from some of the big Midlands clubs such as Aston Villa and Birmingham City FC have been among those using the Russell Roof Tiles stand this season, with the latter tasting defeat at the hands of the Brewers.
This latest announcement follows Russell Roof Tiles’ shirt sponsorship deal with Burton Albion Academy’s thriving U15 team. The rapidly developing youth team, which trains at St George’s Park, the English Football Association’s national football centre in Burton-upon-Trent, demonstrates the club’s and Russell’s aspiration to nurture local talent and produce the next generation of Burton Albion players.
Andrew Hayward, managing director of Russell Roof Tiles, said: “The first season’s sponsorship of the stand was fantastic as it provided us with the opportunity to raise awareness of our brand whilst supporting the local community. It made sense to follow up with the shirt sponsorship so we could engage with the younger generation too.”
Fleur Robinson, commercial director of Burton Albion, added: “Burton Albion are delighted that Russell Roof Tiles have extended their stand sponsorship of the East Stand at the Pirelli Stadium for a second season. Russell Roof Tiles also sponsor our Academy Under 15s side and share the same values as the club. We look forward to continuing our partnership with them going forward.”