Firestone Building Products has been rebranded as Elevate after adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit, after it was acquired by the giant in April 2021.
Under the new Elevate brand, the people, products and standards trusted in the industry will remain the same. Sales representatives and distribution networks will continue to provide the same customer service and product support.
Customers will see Elevate evolve as the brand name on trusted products like RubberCover, RubberGutter, PondGard, PondEasy, GeoGard and Geosmart, RubberGard EPDM and UltraPly TPO, all of which will remain in the market. Plus, the high-quality solutions, network of licensed applicators and industry-leading warranties will remain unchanged.
>>Read more about Firestone here.
