Chris Mansfield, QUALICOAT chair, discussed the Association’s success at this year’s FIT Show, which took place from 29 April to 1 May at the NEC Birmingham.
Exhibiting at the FIT Show was an excellent opportunity for our Association to enhance visibility and strengthen our presence within the aluminium fenestration industry. The event attracted a highly targeted audience of professionals, decision-makers and potential partners, allowing us to showcase our specification, services and value to a wide and engaged audience.
It provided a platform to communicate directly with existing specifiers, attract new ones, and reinforce our position as a leading voice in the finishing sector. The lively atmosphere and the opportunity for face-to-face conversations helped build trust, foster relationships, and create lasting connections that will support our Association and member’s growth.
Participating in the FIT Show also allowed us to stay updated with the latest industry trends, technologies and innovations. Engaging with other exhibitors, attending seminars, and observing new product launches gave us valuable insights that we can bring back to our members. The show also helped raise our profile through media coverage and networking events, positioning us as a proactive, forward-thinking organisation that invests in the future of the industry.
Overall, exhibiting at the FIT Show proved to be a strategic move that brought immediate benefits and long-term opportunities for our Association.
QUALICOAT has experienced significant growth in the UK and Ireland, driven by increasing demand for a high-quality, certified powder coating specification across the architectural and home improvement sectors.
As awareness of the importance of durability, sustainability, and compliance has risen, more applicators, specifiers and aluminium systems companies have sought the assurance that QUALICOAT certification provides. This growth has been supported by strong engagement with the market, a focus on education and technical support, and the active promotion of best practices, helping QUALICOAT to establish itself as the trusted benchmark for excellence in the region.
