SIG Roofing wrapped up its 2025 Roadshow on 27 February, bringing together teams from across its national network of roofing branches.
The Roadshow spanned four locations: Windsor, Waltham Abbey, Liverpool and Edinburgh.
SIG Roofing said its Roadshow serves as a platform for branch managers and colleagues to share company performance, discuss key strategic priorities, enhance customer focus and strengthen connections across the business. This year’s sessions focused on the customer, advancing health and safety initiatives, enhancing employee retention and exploring the growing opportunities in solar roofing solutions.
Investment within the network was a key theme, it added, including the completion of the re-merchandising programme across many of the 105 roofing branches. Alongside new and additional shelving/racking units, increased stock holding and range, SIG Roofing said that over 50% of sites have also had new external signage fitted with further sites due to be completed in 2025. Over 97% of branches now have TV media screens installed in their trade counter areas.
SIG Roofing has embedded a Sales Training Academy, with third party accreditation, which 185 employees took part in. An Operations Training Academy will also be launched this year.
Attendees saw practical solar installation demonstrations, hands-on supplier exhibitions showcasing the latest innovations, and insights from guest speakers, including key suppliers.
Gavin Crane, the CEO of the SIG Roofing charity partner Band of Builders (BoB), also joined the event. He expressed his thanks to SIG Roofing for their support and delivered an inspiring presentation on the work that they do to help tradespeople and their families during tough times. In a show of solidarity, attendees rallied and managed to raise an extra £4,000 for the BoB charity across the four events.
Chris Lodge, managing director at SIG Roofing, said: “Each roadshow is an invaluable opportunity for leadership teams, branch managers, and sales teams to align on our customer-focused vision, share ideas on how to make it even easier for our customers to trade, and gain hands-on experience with the latest industry innovations.
“Our customer is at the centre of everything we do, and with another successful roadshow series completed, we are excited to build on insights shared and drive excellence across our branches in 2025 to continually improve our service to them.”
